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REDMOND CATTLEMAN, R.L. FREEBORN, HONORED WITH LIFETIME ACHIEVEMENT AWARD
REDMOND, Ore – September 29, 2008 – People do great things. Some move industries. Others create outstanding products. Few become legendary.
Today, Kobe Beef America (KBA) proudly announced that R.L. Freeborn, president and founder, was awarded the California Wagyu Breeders Association 2008 Lifetime Achievement Award. R.L. has dedicated a lifetime to the promotion of the cattle industry. R.L. has long been involved in both the seed stock industry, as well as the exporting of high quality beef to the Japanese market.
Since 1976, when Wagyu cattle were first introduced to the U.S., one of the leaders in American Wagyu production was Washington State University. WSU turned to R.L. Freeborn to market the first Wagyu beef in the United States. R.L. Freeborn has been raising and marketing Wagyu beef in the United States ever since. He has been instrumental in the American Wagyu beef business, a pioneer for the industry, and a crusader in tracking American Wagyu genetics. He’s investigated which Wagyu “super bulls” have the ability to produce Wagyu cattle that can grade high at a more economical cost. That eventually meant better economical prices for Wagyu beef to the public.
“His innovative and creative ideas have touched many,” said Ione Conlan, California Wagyu Breeders Association. “We salute him and thank him for his contributions.”
R.L. Freeborn is a fourth generation beef producer from Redmond, Oregon, and the visionary behind Kobe Beef America (KBA™, LLC). Kobe Beef America is the oldest Kobe beef company in the U.S. and was established on the basic premise to provide unmatched flavor, tenderness and consistency… guaranteed. KBA’s American style Kobe Beef is unmatched in quality in the U.S. and fills the gap between how Americans appreciate steak and the Japanese delicacy. At KBA, the company focuses on Wagyu cattle, the Japanese animal typically used for the Japanese style beef delicacies. Freeborn has organized producers from various parts of the United States. Under his direction, they're channeling animal genetics and feed programs to produce superior beef products exclusively for KBA™. All KBA Wagyu beef products are natural and free of growth hormone additives. The company is located in Redmond, Oregon, and was the first to market American style Kobe Beef in the U.S. Learn more about Kobe Beef America at www.kobe-beef.com.
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